![]() Risk House itself has over 17,000 YouTube subscribers, about 15,000 Instagram followers, and about 3,500 followers on TikTok. While many of the Risk House members have their biggest followings on TikTok, YouTube is the main focus for the house itself, Hammontree said. ![]() Risk House currently has seven members, including Hammontree (176,000 TikTok followers) and Zoromba (1.3 million TikTok followers), as well as other creators like Pasha The Boss (5.3 million TikTok followers) and Tanner Witt (4 million TikTok followers). The group launched Risk House in November 2020 with dedicated channels on YouTube, Instagram, and TikTok, and moved into a new, bigger house in LA. Eventually, that turned into a more structured entity: Risk House. The group of creators started filming parkour content together, staging flips and other stunts around their home and LA. But this time, it was a bit by chance.Įarly in 2020, Hammontree and his roommate Z Zoromba had a handful of friends - a collection of content creators and athletes - visiting them in Riverside, just outside of Los Angeles. Since leaving his first collab house, Hammontree went on to work with other collab houses as a consultant and manages Alpha House, a group of emerging TikTok stars, through the digital agency he founded called Slay.Īnd last year, Hammontree found himself in a new collab house. "How everybody collaborating could drive the following up and drive obviously engagement and build a bigger fan base together." "It really gave me insight on how a house could operate as a business if you wanted it to," Hammontree said. In 2018, Hammontree, a Vine veteran and content creator turned digital marketer, moved into a house dubbed the "Ocean Mansion" with several other creators. Risk House isn't Mike Hammontree's first influencer collab house venture. ![]()
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